5 Dominant CRM Business Models
1. Basic Transactor:-
- limited association of individual customers or preferences.
- Assert a quality service or product, not a lifetime customer experience.
- Use crowd source marketing technique.
2. BASIC CONNECTORS
- Limited company of individual customers or preferences.
- Provides undifferentiated service levels to all customers.
- Technology and infrastructure in place is departmental and focused on efficiency.
3. PLEASANT TRANSACTORS
- Recognize needs and preferences of individual customers
- Emphasize customer satisfaction
- Lack infrastructure to provide consistent delivery across enterprise
4. CUSTOMER SATISFIER'S
- Satisfy customers to ensure continued revenue streams.
- Finite focus on individual customer profitability or lifetime value across enterprise.
- some real-time recognition of customer status across touch-points.
5. RELATIONSHIP OPTIMIZER'S
- Vary operations of each customer, based on lifetime value, across the enterprise.
- Catching complete history of customer actively across channels and products.
- Collaborate with customers on product design and delivery.
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